HOWDY CAKES
CHALLENGE
The Howdy Cakes project aimed to build a branding system for a bakery in Austin, Texas that combines Texas culture and cake.
APPROACH
The Howdy Cakes project aimed to establish a distinctive branding system for a bakery nestled in the vibrant city of Austin, Texas, merging the essence of Texas culture with the joy of indulging in cakes. The approach revolved around incorporating Texan motifs, with a particular emphasis on elements like the iconic cowboy boot pattern transformed into cake icing, alongside a carefully curated color palette. By seamlessly blending these Texan-inspired elements with the bakery’s identity, the goal was to create a brand that not only reflected the unique Texan twist and heritage of Howdy Cakes but also resonated with locals and visitors alike, inviting them to experience a delightful fusion of tradition and sweetness in every bite.
ACCOLADES
American Graphic Design Award — GDUSA 60 (Identity)
Baylor Art Student Exhibition 2024 (Branding System)
Baylor Art Student Exhibition 2024 (Identity)
Best of Category Award, Graphic Design — Baylor Art Student Exhibition 2024 (Branding System)
Silver Award — Graphis New Talent Annual 2024 (Branding System)
Silver Award — Graphis New Talent Annual 2024 (Identity)
BRAND SUMMARY
The state of Texas is great in many unique ways. Howdy Cakes seeks to educate others through celebrating the great Lonestar State and the Texas way. We seek to fill peoples sweet cravings while celebrating and educating people on the greatness of Texas. We are the only cake bakery that builds community around Texas trivia.
Our brand is the only cake bakery that encourages education and builds community through Texas trivia.
