CHALLENGE
The Paris Rules! project aimed to build a travel article to Paris for Vogue magazine that targeted a more young and trendy audience.

APPROACH
“The Paris Rules!” project aimed to craft a captivating travel article for Vogue magazine, tailored to appeal to a younger and trendier audience. The approach for this project was to fill the article with a vibrant and dynamic aesthetic reflective of the colorful and lively essence of Paris. By using fun and vibrant duotones, the article became visually engaging, drawing readers into the vibrancy of the city. In terms of typography, a serif font was chosen to emphasize Paris’s distinctive classic elegance, adding a touch of sophistication to the overall design. The “Paris Rules!” project seeks to offer readers an immersive and enticing journey through the enchanting streets of Paris.