JOYRIDE WINERY
CHALLENGE
The Joyride Winery project aimed to build an identity and packaging for a winery in Napa Valley, California.
APPROACH
The Joyride Winery project aimed to establish a compelling brand identity and packaging design for a boutique winery situated in the heart of Napa Valley, California. Inspired by the nostalgia and craftsmanship of vintage automobiles, the approach revolved around integrating vintage car motifs such as chromeography into the logo type and incorporating interior stitching patterns to evoke a sense of nostalgia and elegance. By seamlessly blending elements of automotive heritage with the rich wine tradition of Napa Valley, the goal was to create a unique and memorable brand experience that resonates with wine enthusiasts, distinguishing Joyride Winery as a standout destination in the competitive Napa Valley wine market.
BRAND SUMMARY
Joyride, where every sip is a journey through the ages, celebrating the synergy of sunday joyrides in vintage cars and the rich tapestry of nostalgia. Joyride Winery is a luxury wine brand that marries the sophistication of vintage cars with the artistry of winemaking, creating a refined experience steeped in nostalgia. Our wines embody the essence of bygone eras, each bottle a tribute to the timeless beauty of classic automobiles.
Our brand is the only winery infused with nostalgia through the combination of classic vintage automobiles and savory wine.
